Tuesday, 11 September 2012

Top Boy....

We have a real label du jour here, it has been creeping through the cool kids and the fash pack for a while, made a hell of an impact in the celebrity circle and now I don't meet a person who doesn't want just one piece in their wardrobe. I for one am not ashamed to admit it, my name is Sophie and I love BOY London. Now, I tend to love a lot of things that do the rounds, but I have loved BOY with a romantic nostalgia for as long as I can remember (BOY and Katherine Hamnett tshirts have a special place in my heart, always have) but I began to have a bit of a renaissance with it about 18 months ago and the passion in my affair with the BOY is not waning. Maybe it's just one of those things, no matter who else I see wearing it, no matter how many lazy sundays are spent swaddled in BOY sweatshirt comfiness, we will remain happy together, me and the BOY.
Happily ever after.

Then and now...

Friday, 7 September 2012

Notrelle 'Body' Music Video

Another shoot, another long day in a freezing warehouse, no matter though, nothing seems to squash my joy of styling music videos. This is the finished article of the Notrelle video (you may remember the sneaky behind the scenes preview). Notrelle wears Addict shirt and Jacket, Rayban sunglasses and a Topman burgundy trench. I dressed our lovely model in vintage dresses and Freedom at Topshop jewellery.

Vogue's Fashion Night Out...

We all love the fashion, and it's only fair that we take it out on the town every now and then to show it a good time. The event that originated in New York in 2009 has grown into a global party with 16 countries participating over 8 days, and last night was little old London's turn. I think we've shown this year that we can have a bit if a 'do' quite well (what with the Jubilee, Olypics, Paralympics hatrick we've had this summer) and the Fashion industry was celebrated in style too, obviously.
Edie Campbell and Pixie Geldof at Mulberry
With shoppers at Christian Louboutin enjoying tarot card and palm readings, the photobooth at Liberty, blow dry's at Hershesons, pop corn stand at Daks and the Radley scottie dogs roaming around in their finery, not to mention the dancing in the streets outside Hermes and Burberry, there was certainly a lot to see and do. The ultimate 'be seen at' venue though was undoubtedly, and not suprisingly, the Mulberry party co-hosted by British Vogue Editor Alexandra Sulman. Although I personally am a tad gutted to have missed Delilah performing in the window of the Topshop Oxford Circus store.
The radley hounds

Amber Le Bon on the catwalk at Westfields
All images from Vogue

Thursday, 24 May 2012

A Bit of Cover Artwork...

I recently had the pleasure of dressing the beautiful Sally-Ann Grane when shooting with photographer Keith Vaz for the cover artwork of Pedestrian's track Hei Poa.
She really is a beauty and I always enjoy those little projects where you get to put together something a bit unusual, and I especially love it when all kinds of magic happen in post production.
As you can see from the shots taken compared to the final artwork, such magic and techy wizardry happened here...    

And here's the finished result...

Friday, 18 May 2012


 Now, I am normally strictly about the fashion at The Chic Parade, but for once we're going to cheat on fashion and spend a minute with photography, stick that in your blog and smoke it! In my recent absence from posting I've spent a bit of time on tour with the boys, here are a few shots from a gig in Amsterdam that I thought were worth a share.

Tuesday, 28 February 2012

What I wore today....

London Fashion Week, Mudpie at Mokspace...

A lovely evening was had when Mudpie hosted an exclusive networking event at MOKSPACE, a new boutique gallery in the beautiful and cultural little streets that surround the British Museum. 
The event, to celebrate London fashion week, also provided a brilliant platform from which to launch their new blog, The Trend Journal. The drinks flowed, from the lovely sponsors Saint and Wickham Vineyards, and the goody bags over flowed, packed with OPI nail polishes, Lipcote, mini vodkas and various Mudpie products. This was indeed a treat, as so rare it is to leave an event with some decent swag. One lucky guest even won the exclusive prize of a spa day at the Norton Park Hotel in Winchester.
For all the guests, press, designers and buyers, it was a welcome relief at the end of a busy day at the shows in the midst of a jam packed schedule that is fashion week. Looking forward to the next...

The lovely Sarah-Leigh with sister Helen

Knitwear designer Adrienne Honie, in vintage Ossie Clark

Saturday, 18 February 2012

NYFW Autmn/Winter 2012/13

Herve Leger by Maz Azria

 I love the fact that Herve Leger by Max Azria has loosened up a bit, creating the wonderful sexy lady lines with bondage style strapping over flowing gowns in his equestrian themed collection.

Herve Leger by Max Azria

Herve Leger by Max Azria

 Proenza Schouler

At Proenza Schouler volume was key with crisp yet bulky whites and billowing leather. Leather rarely billows, I think it should consider doing it more often, a very pleasing result is achieved.

Proenza Schouler


And of course Marchesa was fairy tale beauty, a lot of beading on sheer (even down to their bedazzled pop socks) and feathery 'Swan Lake' elements.



Friday, 17 February 2012

Oh, Jeremy...

I am currently, as always, still reeling at what Jeremy Scott has put down the catwalk for his A/W 12/13 collection. I am, not to put too fine a point on it, delighted by what I'm seeing.
I find New York designers to be very reserved, all clean lines and sophistication, they seem to leave the oppulence to Paris, the brashness to Milan and the quirkiness to London but Jeremy Scott breaks this stereotype every season.
The rainbow colours and bra tops do suggest that someone's forgotten it might be a tad chilly for a winter collection, but I like the 'throwing practicality (and most of your warm layers) to the wind' approach to dressing, and besides there IS knitwear in the collection (knitted knickers). And fur (of the monster variety).
Now, just have to sell a kidney and leapfrog an inevitable waiting list and the rainbow hair cape and Bart Simpson knitwear will be mine. Not too difficult then.

My absolute favourite.
All images via The Cobra Snake

Monday, 6 February 2012


Well we're into February now and the snow has hit, this plus the pesky post New Year lull is making me long for a bit of summer and I'm sure it has for you too. Stumbling across a hoard of street style shots I took in Ibiza this summer did feel a bit like my laptop was mocking me and my anti-winter state of mind, however, I did think they would be worth sharing with you. Can't wait to go again this year, ooh I can almost feel the sunshine now...